Laser Focused Email Marketing: Part 1- List Segmentation

Over the next two weeks, I’ll be posting a three part series about how you can achieve laser focus on your email campaigns.When we talk about focused email marketing, there are really three parts to success.

  • Define who should receive the email
  • Decide the most important part of the message should convey
  • Write targeted Subject Lines and Copy to support your email

Targeted List SegmentThe first part to any great targeted email broadcast is deciding who should receive your email. Typically, you will want to choose a segment of your mailing list that will be most likely to benefit from this campaign. With personalization and precision targeting, you can achieve fantastic results with each and every email.

Now, don’t get me wrong – there’s nothing wrong with sending out a blast to all of your subscribers. Especially if you have a small list, it might make sense to reach out to as many contacts as possible with a big sale or major announcement. But it’s important to keep in mind that segmented, well-targeted campaigns are more likely to convert to a sale than a scatter-shot offer sent out to the list at large.

I’m often asked “when is the best time to start segmenting?” The answer is “yesterday.”  Even if you’re not utilizing your segments to the fullest extent, it’s never too soon to start organizing your data. Data is your friend.

The good news: if you’ve got a good order management solution and some intermediate knowledge of Excel, you can build segments of varying complexity without too much effort, because they’re comprised of data you already have.  Building out segments early and watching as they grow can give you valuable intelligence on what your customers are most interested in or who your best customers actually are.

To figure out where to start, think about what information about your customer is most important to you. Try to consider some out-of-the-box ways to use that information (can you give customers who live nearby a better deal on shipping?

 

 

If you can’t offer Free Shipping, try a coupon for a shipping upgrade to encourage them to spend more; customers who live outside the US or in remote locations can be omitted from free shipping offers. Maybe you can do Free Shipping on orders over $100 shipping to Texas only. That’s great! You just defined the segment. Can you find customers that ordered with shipping addresses in Texas? If so, you can make the message simple without having to explain who doesn’t qualify. Only eligible customers ever see the email.

Continue Reading..

Comments

  1. iherb coupon codes

    January 23, 2014

    I have fun with, result in I discovered just what I was having a look for.
    You’ve ended my 4 day lengthy hunt! God Bless you man.
    Have a great day. Bye

  2. nagamori-naoto.jp

    February 09, 2014

    It’s free, and more fun than a barrel of monkeys, er - I
    mean kitties. If just one, I mean just one blogger links
    to your blog, do you realize what you’ve done.

  3. nagamori-naoto.jp

    February 09, 2014

    It’s free, and more fun than a barrel of monkeys, er - I mean kitties.
    If just one, I mean just one blogger links to your blog, do you realize
    what you’ve done.

  4. Loretta

    February 12, 2014

    Advertisements Advertisements are a great and relatively
    simple way to make money with your blog. While based on hyperlink directories one should recognize that
    its not all directories are excellent.

  5. Loretta

    February 12, 2014

    Advertisements Advertisements are a great and relatively simple way to make money with your blog.

    While based on hyperlink directories one should
    recognize that its not all directories are excellent.

  6. JCPenney Promo Code

    February 23, 2014

    Oh my goodness! Amazing article dude! Many thanks,
    However I am encountering issues with your RSS. I don’t know the
    reason why I am unable to join it. Is there anybody having similar RSS problems?
    Anybody who knows the answer can you kindly respond?
    Thanks!!

  7. I’m really enjoying the theme/design of your site.
    Do you ever run into any web browser compatibility problems?
    A number of my blog audience have complained about my blog not working
    correctly in Explorer but looks great in Opera. Do
    you have any advice to help fix this issue?

  8. eczema free forever

    May 10, 2014

    Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation.
    My iPad is now broken and she has 83 views. I know this is completely off
    topic but I had to share it with someone!

  9. Hello would you mind stating which blog platform you’re using?
    I’m going to start my own blog soon but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your layout seems different then most
    blogs and I’m looking for something unique.
    P.S Apologies for being off-topic but I had to ask!

  10. Link exchange is nothing else except it is only placing the other
    person’s website link on your page at appropriate place and other person
    will also do similar for you.

  11. family survival course

    May 11, 2014

    My family members always say that I am wasting my time here at web, however I know
    I am getting familiarity all the time by reading thes nice posts.

  12. Hi, Neat post. There is an issue with your site in web
    explorer, would check this? IE nonetheless is the market chief and a big portion of other folks will
    omit your fantastic writing because of this problem.

  13. Hi, Neat post. There is an issue with your site in web explorer, would
    check this? IE nonetheless is the market chief and a big portion
    of other folks will omit your fantastic writing because of this problem.

  14. Incredible points. Solid arguments. Keep up the amazing work.

  15. Hi, I do think this is a great web site. I stumbledupon it wink I am going
    to revisit yet again since I book marked it. Money and freedom is the best way to change, may you be
    rich and continue to help other people.

  16. rebelmouse site

    May 13, 2014

    Thanks for sharing your thoughts. I really appreciate your efforts
    and I am waiting for your next post thank you
    once again.

  17. rebelmouse site

    May 13, 2014

    Thanks for sharing your thoughts. I really appreciate your efforts and I am waiting for your next post thank you once again.

  18. I rarely leave a response, but i did some searching and wound up here Be The
    Best Media Services | Laser Focused Email Marketing:
    Part 1- List Segmentation |. And I actually do have
    a couple of questions for you if it’s allright. Is it just
    me or does it appear like a few of the comments come across like left by brain dead
    individuals? tongue laugh And, if you are writing on additional online sites,
    I’d like to keep up with anything new you have to
    post. Would you list of the complete urls of your public sites like your linkedin
    profile, Facebook page or twitter feed?

  19. I rarely leave a response, but i did some searching and wound
    up here Be The Best Media Services | Laser Focused Email Marketing:
    Part 1- List Segmentation |. And I actually do have a couple of
    questions for you if it’s allright. Is it just me or does it appear like a
    few of the comments come across like left by brain dead individuals?
    tongue laugh And, if you are writing on additional online sites, I’d like to keep
    up with anything new you have to post. Would you list of the complete
    urls of your public sites like your linkedin profile, Facebook page or twitter feed?

  20. www.youtube.Com

    May 13, 2014

    Wonderful website. A lot of helpful information here.
    I am sending it to a few pals ans additionally sharing in
    delicious. And obviously, thank you for your effort!

Add a Comment