As of 2013, Most Online Shop Starts to Build their Real Stores

Many sellers and buyers are now spreading online. Here's a detailed explanation about why most online shop starts to build their physical stores.  

At the end of 2012, the Get Elastic ecommerce analyst team made some predictions on what 2013 holds for tech and commerce. One prediction from our Ecommerce Industry Strategist, David Chiu, was “We’ll see more online pure plays establishing physical locations.

At first blush, the idea seems counter-intuitive (isn’t online killing enough brick and mortar shops?) But many online pure plays are infiltrating the offline world, and not just through “showrooming” off the backs of established physical stores. How — and more importantly why — are they doing it?

Etsy

The simplest way for an online business to get physical with customers is to pop-up temporary shops. Handmade marketplace Etsy crafted its first in-person showroom in New York’s SoHo district over the holiday season.

Like a modern-day craft fair, sellers were equipped with laptops to show their entire shop catalogs, with mobile devices serving as POS terminals via Square and PayPal.

Ebay

The other four-letter marketplace that starts with E and ends in Y popped its holiday shop in London’s SoHo. But instead of stocking real products, it featured images with QR codes and recommendations driven by social networks. Its exterior proudly displayed the hashtag #ebaysocialshopping, while some shoppers proudly publicized their finds.

Shopping Walls

Net-a-porter

The high fashion online pure play created its Window Shopping app for use with it’s virtual pop-up “shopping walls,” supporting augmented information and mobile transactions.

Tesco

We’ve covered Tesco’s Korean subway shopping experience before, its virtual stores are also found in bus shelters. Its virtual shops have produced 130% increase in online sales and 76% new registrations for Tesco online.

Perhaps it’s Tesco’s success that inspires so many other brands to try the same.

In-home virtual shopping

Using Tesco’s API, Keytree built a virtual Tesco shop using Xbox Kinect to create an interactive layer that can turn your TV into an interactive storefront where you can literally reach out and grab products to add to cart.

At the end of this video you’ll see some diagrams on how it works.

Though not built for Tesco, this project shows what brands or affiliates could do with the technology.

Keytree’s creation also involves personalization. Imagine creating your custom Kosher or gluten free grocery store, for example.

The life-like way to navigate online shopping is reminiscent of Borders’ in-store inspired Magic Shelf, which it claims increased conversion 62%.

(Kinect technology is popping up all over the place, in Nike’s Boxpark pop-up store in London and in Tesco stores).

Online Pop-ups

A twist on the offline version, Google launched online-only pop-up shops around the web to promote pre-orders of its Chromebook product. Over a 48 hour period, the Chromebook store skipped across 12 different sites, closing after one hour’s time, with URLs seeded and shared through Twitter.

Later, it quietly tested pop-up shops in the UK as well.

Very Well Said:

Linda Bustos  (Director of Ecommerce Research at Elastic Path)

getelastic.com

Comments

  1. website

    July 18, 2013

    You could definitely see your expertise within the article you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. At all times follow your heart.

  2. Jeffry

    October 21, 2013

    I have been surfing online more than 2 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.

  3. Hello there! I just wish to offer you a huge thumbs up for the excellent info you’ve got
    right here on this post. I’ll be coming back to your
    blog for more soon.

  4. Hello there! I just wish to offer you a hug thumbs up for thhe excellent info you’ve got right here on this post.
    I’ll be coming back to your blog for more soon.

  5. doudoune femme parajumpers

    October 23, 2013

    Hi there, I found your website byy means of Google at the same time as searching for a related subject, your site got here up, it seems good.
    I have bookmarked it in my google bookmarks.
    Hello there, just was alert to your blog through Google,
    and located that it’s truly informative. I’m gonna be careful for brussels.
    I’ll be grateful when you proceed this in future. Lots of other folks can be benefited
    from your writing. Cheers!

  6. I leave a leave a response each time I especially
    enjoy a article on a website or if I have
    something to add to the discussion. It’s triggered by the passion
    communicated in the article I read. And after this
    post Be The Best Media Services | As of 2013, Most Online Shop Starts to Build their Real Stores |.

    I was moved enough to create a thought wink I do have 2 questions for you if you don’t
    mind. Could it be simply me or do a few of these comments come across like coming from brain
    dead individuals? tongue laugh And, if you are posting
    on other online sites, I’d like to keep up with you. Would you list all
    of your public pages like your linkedin profile, Facebook page or twitter
    feed?

  7. site

    October 27, 2013

    Hello, Neat post. There is an issue with your site
    in internet explorer, may test this? IE still is the market leader and a big
    element of folks will leave out your fantastic writing due to this
    problem.

  8. belstaff moto

    October 27, 2013

    It’s very effortless to find out any matter on
    net as compared to books, as I found this post at this
    website.

  9. ds nintendo prix

    November 15, 2013

    Hello, I log on to youur blogs regularly. Your writing stylke is awesome, keep up the good work!

  10. ds nintendo prix

    November 15, 2013

    Hello, I log on to your blogs regularly. Your writing style is awesome, keep up the good work!

  11. ralph lauren sverige online

    November 18, 2013

    Greetings from Idaho! I’m bored to tears at work so I decided to
    browse your site on my iphone during lunch break.

    I really like the info you provide here and can’t wait to take a look when I get home.

    I’m amazed at how fast your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyways, awesome blog!

  12. ralph lauren sverige online

    November 18, 2013

    Greetings from Idaho! I’m bored to tears at work so I decided to browse your site on my iphone during lunch break.
    I really like the info you provide here and can’t wait to take a look
    when I get home. I’m amazed at how fast your blog loaded on my phone ..

    I’m not even using WIFI, just 3G .. Anyways, awesome blog!

  13. manteau pjs

    November 21, 2013

    Hi, Neat post. There is an issue along with your site in internet explorer, would check this?
    IE still is the marketplace chief and a good portion of other people will
    omit your magnificent writing because of this problem.

  14. manteau pjs

    November 21, 2013

    Hi, Neat post. There is an issue along with your site in internet explorer, would check
    this? IE still is the marketplace chief and a good portion of other people will omiit your magnificent witing because off this problem.

  15. canada goose pris

    November 29, 2013

    I enjoy what you guys are up too. This kind of
    clever work and reporting! Keep up the superb works guys I’ve
    incorporated you guys to our blogroll.

  16. doudoune sans manche moncler

    November 30, 2013

    bookmarked!!, I like your web site!

  17. Wow, thos article is fastidious, my younger sister is analyzing
    these things, thus I am going to telll her.

  18. Wow, this article is fastidious, my younger sister is analyzing these
    things, thus I am going to tell her.

  19. Evelyn

    December 01, 2013

    Hi,Neat post. There’s an issue together with your website
    in web explorer, could check this? IE nonetheless is the market chief and a huge portion of other folks will leave out your magnificent writing due to this problem.

  20. Evelyn

    December 01, 2013

    Hi, Neat post. There’s an issue together with your website in
    web explorer, could check this? IE nonetheless is the market chief and a
    huge portion of other folks will leave out your magnificent writing due to
    this problem.

Add a Comment