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More Evidence that Women Rule Social Media

Women rule social media. There have been numerous studies that show that sites like Facebook, Twitter, and Pinterest are dominated by women. 75% of women according to Pew Research Center use social networking sites compared to 63% of men. This is important to understand.

First, it reinforces what we already knew, that businesses should be gearing their messages around their...

Understanding Amazon Product Ads

Many merchants sell their items directly on Amazon.com, but did you know there is another great way to gain customers on Amazon.com without selling through Amazon directly?

Amazon Product Ads allow your products to show in search results. Customers can click on your products to go directly to your website. These don’t appear as annoying ads that online shoppers would...

Do Facebook Users Hate Ads and Sponsored Stories?

The answer is that it depends on the user. Social media purists claim that “everyone hates ads,” and “nobody clicks on them.” And they’re not only wrong. They’re damn wrong. A recent campaign I saw for a company that posted a Facebook offer supported by a buy of around $5,000 saw 1.5 million impressions and 40,000 claims.

That’s 40,000 people (the brand has about 200,000...

Top 10 Free Responsive Image Galleries/Slideshows

If your website relies heavily on images, then having an image gallery is a great way to showcase your content on your website. Having said that, this idea may also backfire if visitors are coming from a mobile or touch device. Mobile users deserve some love too, hence the purpose of today’s post.

There are a variety of responsive image galleries, slideshows and sliders to...